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Agricultural communication (or agricultural communications) is a field of study and work that focuses on communication about agriculture-related information among agricultural stakeholders and between agricultural and non-agricultural stakeholders. Agriculture is broadly defined in this discipline to include not only farming, but also food, fiber (e.g., cotton), animals, rural issues, and natural resources.〔Doerfert, D. L. (Ed.) (2011). National research agenda: American Association for Agricultural Education’s research priority areas for 2011-2015. Lubbock, TX: Texas Tech University, Department of Agricultural Education and Communications.〕 Agricultural communication is done formally and informally by agricultural extension and is considered related to science communication.〔Treise, D., & Weigold, M. F. (2002). Advancing science communication: A survey of science communicators. ''Science Communication, 23''(3), 310-322.〕 However, it has evolved into its own professional field. By definition, agricultural communicators are science communicators that deal exclusively with the diverse, applied science and business that is agriculture. An agricultural communicator is "expected to bring with him or her a level of specialized knowledge in the agricultural field that typically is not required of the mass communicator".〔Boone, K., Meisenbach, T., & Tucker, M. (2000). ''Agricultural communications: Changes and challenges'', Iowa State University Press.〕 Agricultural communication also addresses all subject areas related to the complex enterprises of food, feed, fiber, renewable energy, natural resource management, rural development and others, locally to globally. Furthermore, it spans all participants, from scientists to consumers - and all stages of those enterprises, from agricultural research and production to processing, marketing, consumption, nutrition and health. A growing market for agricultural journalists and broadcasters led to the establishment of agricultural journalism and agricultural communication academic disciplines. The job market for agricultural communicators includes: *Farm broadcasting *Journalists and editors of agricultural/rural magazines and newspapers *Communication specialist or public relations practitioner for agricultural commodity organizations, businesses, non-profits *Sales representative for agricultural business *Science journalist *Land-grant university communication specialist *Public relations or advertising for firms that specialize in or have agricultural clients == History == The academic field originated from communication courses that taught students in the agricultural sciences how to communicate. Originally, agricultural journalists were needed to report farm news for a much larger agricultural and rural audience. As people moved from the farm to cities and suburbs, a much greater proportion of the population had less direct knowledge and experience regarding agriculture. While a need still exists for agricultural journalists, an equal, if not greater need exists for agricultural communicators who can act as liaisons between an industry with deeply rooted traditions and values and a public with little to no understanding of how agriculture operates and why it is the way it is.〔Evans, J. (2008). Agricultural Communication Oral History Project. ''Agricultural Communications Documentation Center.'' http://www.library.illinois.edu/funkaces/acdc/oralhistory/podcasts.html〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Agricultural communication」の詳細全文を読む スポンサード リンク
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